We want to let go of stand-alone 1040’s yet we can’t count on enough target client opportunities. One strategy (there are more) is to expand your luck surface area.
Expanding your luck surface area is simply doing passionate work for the right clients (example Advisory), making impact then telling the right people about it (ecosystem). Most accountants are not great at expanding their luck surface area. Remember, if you don’t toot your own horn, there is no music.
In an equation: Expanding Luck = Passionate Doing for the Right Clients X Impact X Telling the Right People.
By increasing your luck surface area you increase your probability of getting lucky (predictable target client opportunities).
Here is a great 16 minute lesson on how to expand your luck surface area.
The more we play down, not treat ourselves as VIPs and settle for average the lower our prices will be and mediocre results will follow. Sometimes, to get the best results, you have to treat yourself!
It’s one thing to understand your firm’s Pareto, but it’s another to execute on what you discover. We clarify some terminology as you think about how to stop the madness. Make next tax season very different from what has happened in the past.