One of our purposes is to help accountants win (to be differentiated from helping accountants). We want to help you win NOT just help you. To that end.. Playing to Win is one of the ReNew Mindset Principles. Being a winner requires intention and discipline even when things feel like a slog.
Below is how we Play to Win (and suggest how you play) when things feel like a slog.
Slog= recruiting is hard, not getting enough target client opps, not getting enough returns out the door before the fall deadlines, generally not feeling motivated.
Ralph Waldo Emerson has a great quote, “you are what you think about all day.”
We suggest you think about and execute Mini Wins and Expanding your luck surface area.
Let’s start with mini wins. Big wins are a result of a number of mini wins.
Mini Wins in ReNew’s world are getting leads from webinars, getting a 2nd call after a first call with a prosect, booking a webinar with a new distribution channel, hearing about a ReNew firm firing 1040’s and getting a target client. Mini wins.
Mini wins in your world. Sharing your target client definition with referral sources. Booking a speaking gig with a banker, software company or association that has your target clients in abundance. Other examples, upgrading a client and adding more work.. and revenue to your recurring revenue. You get the gist. Mini wins.
Expanding Your Luck Surface Area. In our world.. meeting anyone in our ecosystem (software provider, firm, consultant) that serves our target market and may one day be a channel. Put another way, networking with intention knowing there may be a pay off at some point in the short or long term… not having meetings our of guilt yet proactively booking meetings/calls with winners in your ecosystem.
It feels like a slog to all of us at times….. focusing on mini wins and expanding your luck surface is area will facilitate Playing to Win!
Let’s not be fearful about the future. Focus on success (ReNew mindset principle) but then visualize what might happen if you don’t continue to execute your plans. What’s the likely outcome?
The great resignation is real as is the war for talent. Salaries in public accounting are going up dramatically. Accountants have leverage and you must pay well, provide awesome work, maximum flexibility and fewer hours.