Many CPA firms are working through pricing for 2022. Price increases of at least 10% seem to be the order of the day as costs increase. Here's our philosophy on pricing:
Your exception list needs to be in the single digits. How many exceptions does a brain surgeon have? Do you want to be your brain surgeon’s exception?
Here is my challenge to you:
Half-baked pricing creates resentment, busyness and serves your small self. Who wins? We would argue no one.
Colin Dunn and I are running a webinar on December 9th, 1pm Pacific, where pricing will be one of the five keys we'll discuss to help you renew your tax season. You're welcome to join us.
Make it Count!
Why football coaches are making bigger decisions - and why accounting firms should take note
Humor, wisdom and strength. Coach John Abell was a class act. It was at his funeral service that Shannon found himself thinking about how Mr Abell used all those things during his coaching career... and how that approach might apply to CPA firms.