Small self is the shrinking self. Hunched over, too accommodating, worried about what others think, it is a sense of defeat.
Your big self stands tall, shoulders back and confident that you kick butt. You are focused on success as you define it. Examples, wealth, freedom, working with only people you like, working less.
As you know, “most people aim at nothing and hit it with amazing accuracy.”
Some food for thought.
Thinking Big is critical. Thinks small, get small results.
Think big — get big results!
If you think about it, unless you get clarity on your target client service offering and then develop your sales skills, you run the risk of under-servicing your clients, which benefits no-one.