Mindset Matters


Here is some of our thinking related to managing an accounting firm.

Assortment of tips for CPA firms accountants capacity client categorization cpa differentiation marketing mindset pricing return on investment roi services value Aug 30, 2021

10 quick hits

From calls we have had with partners in accounting firms over the past couple of weeks:

1. The first sale is to yourself!

Even firms who are doing extremely well and have been working with us for a long time need to constantly remind themselves that they do great work and create...

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It's one thing to understand Pareto; it's another to execute accountants client categorization cpa pareto pricing profit recruitment strategy Aug 15, 2021

We are receiving some very positive feedback on the Fragility, Scalable, Danger and Insanity Zones in our Pareto for Profits module.

The terminology is really resonating, but more importantly, it is creating EMOTION, which in turn, creates ACTION.

It’s one thing to understand your...

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ReNew Your Accounting Firm accountants efficiency lifestyle mentoring mindset pareto pricing profit services strategy Jul 25, 2021

The 5 Shifts 

ReNew Group outlines a ground-breaking program, ReNew Your Accounting Firm, for North American CPA public practice firms. 

With two seasoned accountants leading ReNew Your Accounting Firm, it’s no surprise to learn that our passion is to help...

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Why your first 'sale' is your hardest accountants client experience pricing services value Jul 11, 2021

The first 'sale' is to your hardest prospect — yourself

As Shannon wrote last week, the US is opening up more by the day.

As things return to ‘normal’ (whatever that means), clients need your help more than ever. But they can’t buy additional services unless you offer to...

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VIDEO ReNew Your Accounting Firm client experience mentoring pareto pricing profit revenue Jul 08, 2021

The 5 Shifts covered in our 5-minute video

ReNew Group outlines ground-breaking program, Renew Your Accounting Firm, for North American CPA public practice firms.

With two seasoned accountants leading ReNew Your Accounting Firm, it’s no surprise to learn that our passion is to help...

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You have nothing to prove! mindset pricing results strategy Jul 04, 2021

All pricing starts with positioning. All positioning starts with mindset.

We spoke to a firm last week who just picked up what, at face value, is a good piece of business (multiple location business with a number of owners), 40K in annual revenue to the firm. It will be one of the firms...

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