Most firm owners treat tax season like weather. It happens to them. They brace for it, survive it, and spend May recovering from it — then do the exact same thing the following year.
Seth Fink used to be one of them.
Seth took over his dad's firm in Phoenix — a high-volume, traditional tax practice.
The kind of firm where the owner disappears for four months a year. In his own words: "I was a 100+ hour per week tax season guy."
This year, he averaged under 60 hours a week through tax season. For the first time ever.
Nothing about the tax code changed. What changed was who the firm worked for.
Here's the pattern we see in almost every firm we work with: the owner serves the clients, the clients dictate the terms, and the firm itself — the asset, the business, the thing that's supposed to serve the owner's life — gets whatever scraps of attention are left over.
Seth flipped that. He made his firm his #1 client.
That's not a slogan. It's a series of intentional decisions:
Run the math. Going from 100+ hours to under 60 is more than 40 hours a week back — every week of tax season. That's not a productivity hack. That's a different business.
And here's the part most owners miss: Seth didn't shrink his firm to get there. He rebuilt it.
His only regret? "You will never look back and be like, 'Why didn't I do this sooner?'"
Seth Fink rebuilt his firm from $950K to $2.9M — and it started with subtraction, not addition. On Wednesday, July 22, Shannon sits down with Seth for a live 30-minute interview: what he cut, what he changed, and the accountability that made it possible.
