When I first started working with accounting firms, I noticed a common thread: a lot of professionals struggle to say “no.” Whether it was a low-value client, an underpriced engagement, or a last-minute request, the instinct was always to agree. The result? Overworked teams, missed growth opportunities, and constant frustration.
Even though I’ve never run my own accounting practice, my years of experience working alongside accounting professionals have shown me that success doesn’t come from saying “yes” to everything. It comes from being intentional about where you invest your time and energy.
The Real Cost of Saying “Yes”
Every time you take on a client or project that doesn’t fit your goals, you’re making a trade-off. Sure, it might bring in some revenue, but at what cost? Often, it’s at the expense of your team’s bandwidth, your profit margins, and even your sanity. One firm I worked with kept clinging to legacy clients that no longer aligned with their business model—simply because they were afraid of losing revenue. They were stuck in a cycle of stress and underperformance.
The Power of Saying “No”
The most successful firms I’ve worked with know when to draw the line. They’re not afraid to turn down work or let go of clients that don’t align with their values or long-term goals. One firm I consulted with made a strategic decision to let go of their lowest-paying clients. Within months, their revenue stabilized, their team felt more energized, and they had the capacity to focus on higher-value opportunities.
How to Start Saying “No”
Saying “no” isn’t about turning down revenue—it’s about creating space for the work that truly matters.
If you’re ready to build a thriving accounting practice that focuses on quality over quantity, we can help. Download our 40 Hr Firm e-book for actionable strategies or book a call to take the first step toward transforming your firm.
Best,
Shannon Vincent
Renew Group
