There’s a turning point every successful accounting firm reaches:
the moment they stop apologizing for their worth.

‍

Strong firms don’t price based on what the last accountant charged, SALY-plus-5%, or what they assume the client wants to pay. They price based on confidence, clarity, and outcomes.

‍

Take Our Assessment
‍

A winning pricing mindset starts with structure:

‍

• Minimum prices for both individual and business clients
  ‍
  

• Paid assessments to better understand what you are dealing with before proposing to a new client
  ‍

• Pricing AFTER diagnosis, not before
  ‍

• A firm target Average Hourly Charge Rate of $200+ (note, you should not bill based on hours, but if you aim at nothing, you’ll hit it with surprising accuracy)
  ‍

• Clear boundaries around what isn’t included
  ‍

• A “Double Fist Pump Price” — the number that truly reflects the value you create for your client.
  ‍

The data backs this up.

‍

Firms with strong pricing work fewer hours, have higher average revenue per client, and attract clients who value their expertise instead of price shoppers. Minimum prices of at least $4,000 for business clients, and over $1,000 for individuals, and target revenues of $12,000+ per client group are some of the key metrics Renew firms monitor.

‍

Most importantly, confident pricing repels the wrong clients. If someone walks away because they don’t like your price, that’s not a failure. That’s your process protecting your time and capacity.

‍

What Happens When Firms Follow a Structured Pricing Process

‍

When firms follow a structured pricing process, everything becomes easier:
clearer conversations, fewer boundary issues, better margins, higher-quality clients.

The firms that win are the ones that price with intention…not fear.
‍

Take Our Assessment