For many firms, the weeks after October 15th bring a strange mix of relief and dread. The rush is over, but the fatigue lingers. And before you know it, you have that familiar pit in your stomach as another tax season looms large. The truth is simple: if you head into January with the same prices, you’ll get the same results.
Now is the time to fix that.
At Renew, we’ve spent the past several weeks leading our members firms through our Pricing Reset Series—a six-part, hands-on program that gives accountants everything they need to reprice existing clients before tax season. It includes the scripts, templates, and communication tools to raise prices confidently and dictate the terms of the client relationship.
Why focus on existing clients? Because it’s those legacy clients that are often underpriced, and where firms are giving away free work; clients who’ve quietly accumulated more complexity, more demands, and more ‘quick questions’, but who are still paying the same sort of prices that they were years ago.
Many firms want a guided, practical way to make this change before January. That’s exactly the purpose of our Pricing Reset series.
Across hundreds of firms, we’ve seen the same pattern. When firms block out time to work on their firm, and specifically to fix their pricing, between now and the end of the year, they can move the needle significantly before tax season.
Join us on Tuesday, November 4th for Part 4 of Pricing Reset:
How to Fix Your Pricing Using an Upfront Pricing Model (Before Tax Season Hits)
You’ll learn:
✅ The Renew Hierarchy of Premium Pricing
✅ Packaged Pricing vs. Subscription Pricing — and how to decide which fits your firm
✅ How to determine which pricing model suits your clients
✅ How to use the Renew Service Timeline to get clarity on your service offering
(Spots are limited — this session is interactive and includes discussion with current Renew members.)
Here’s how they do it:
Clients hate surprises more than they hate price increases. Send your repricing notices before mid-December. Explain the reason for the change: increasing service levels, rising costs, or simply bringing long-standing clients into alignment with current scope. Confidence and clarity are contagious.
Don’t list every cost increase or new process. Instead, remind clients what they actually receive from your firm (for example, accuracy, responsiveness, expert insight, and peace of mind).
Replace ad-hoc invoices with clear service tiers (for example: Silver, Gold, Platinum). Packages simplify decisions and give you a structure to talk about what’s included. They also make scope visible, which helps prevent the “quick question” work that quietly eats hours. Packaged pricing fixes scope creep and, importantly, leads to better client relationships and better service.
Firms that complete this process before tax season consistently report 15–25% more revenue without adding clients, and a noticeable drop in partner and team burnout. There’s no doubt pricing is the most important lever you can pull at this time of the year.
The opportunity window is now. Wait until January, and you’ll be too deep in client work to have the conversation.
If you want to enter 2026 with stronger pricing, fewer hours, and clients who understand the value of what you do, let’s talk about your firm and we’ll give you clear direction on how to harvest the low-hanging fruit so that you don’t repeat tax season.
Learn more at renewgroup.com.
