Thinking Big is critical
Most CPAs think small. They think survival. They count their daily bread and wait for the other shoe to drop. This serves their small self.
Small self is the shrinking self. Hunched over, too accommodating, worried about what others think, it is a sense of defeat.
Your big self stands tall, shoulders back and confident that you kick butt. You are focused on success as you define it. Examples, wealth, freedom, working with only people you like, working less.
As you know, “most people aim at nothing and hit it with amazing accuracy.”
Big Thinking is characterized by
· Visualization
· Playing to Win
· Being outside of your comfort zone
· Not settling
· Owning your situation
· Hanging around people who want the best for you
· Hanging around people who think different than you
· Hanging around people who are successful and push you
· Clear goals and staying the course
Examples of Big Thinking in our industry
· 50% Net Profit
· Working 40 hours a week during tax season and 32 during the offseason
· Only working with clients I like
· Only working with Target Clients
Some food for thought.
Thinking Big is critical. Think small, get small results. Think big — get big results!
Taking Action:
If you're interested in more insights like these, consider signing up for our Renewsletter: https://www.renewgroup.com/newsletter. Alternatively, if you'd like to discuss your CPA firm's specific needs, feel free to schedule a call with us: https://www.renewgroup.com/contact.
About the Author:
Shannon Vincent has dedicated his entire career to working with accountants in various capacities. He has consulted with Top 100 firms to Sole Practitioners, helping them create sustainable and profitable businesses. A member of the California Society of CPAs, he received a Bachelor’s Degree in Economics with an emphasis in accounting from University of California, Santa Barbara, and now resides in the San Francisco Bay Area. Shannon is passionate about helping accountants rethink the way they are running their firm for better results.
About Renew Group:
Are you tired of being on the diet but not seeing results? Most consultants to the CPA Profession do lots of talking and deal in 'fluff'. But there's no accountability and no focus on RESULTS.
At Renew, we start with your numbers. Our firms complete a Pareto for Profit analysis EVERY YEAR, set new targets to improve their profitability and then 'weigh in' regularly. We give you a roadmap to transform the profitability of your accounting firm by accessing our content, collaborating with other firms on a similar path and being held accountable by our coaching team and your peers.
Get paid what you're worth, create a better life based on a scalable business model and eliminate tax season insanity once and for all!