As an accountant, you might be wondering how to let go of stand-alone 1040’s and find more target client opportunities.
Well, one strategy you can use is to expand your luck surface area.
Now, what does that even mean? It's actually pretty simple.
Expanding your luck surface area just means doing passionate work for the right clients (like Advisory services), making an impact, and then telling the right people about it (your ecosystem).
Unfortunately, most accountants aren't great at expanding their luck surface area. But remember, if you don't toot your own horn, there won't be any music. In other words, you need to promote yourself and your work to the right people to get noticed.
To put it in equation form: Expanding Luck = Passionate Doing for the Right Clients X Impact X Telling the Right People. By doing this, you increase your chances of getting lucky (i.e. finding predictable target client opportunities).
If you're interested in learning more about how to expand your luck surface area, you should check out this awesome 16 minute lesson on how to do it: https://podcasts.apple.com/gb/podcast/how-to-supercharge-your-network-$goog-$msft-earnings/id315114957?i=1000571379868
It's definitely worth a listen!
If you're interested in more insights like these, consider signing up for our Renewsletter: https://www.renewgroup.com/newsletter. Alternatively, if you'd like to discuss your CPA firm's specific needs, feel free to schedule a call with us: https://www.renewgroup.com/contact.
About the Author:
Colin Dunn, a Chartered Accountant with extensive experience in the accounting industry, is passionate about helping accountants transform their firms and lives. With over 25 years dedicated to creating content for to help CPAs improve their profitability, Colin shares valuable insights into doing the right work for the right clients. Colin believes that CPAs can create a better work-life balance by learning from past experiences and applying these insights to their firms, allowing them to spend more time with their families and pursuing hobbies and leisure interests.
About Renew Group:
Are you tired of being on the diet but not seeing results? Most consultants to the CPA Profession do lots of talking and deal in 'fluff'. But there's no accountability and no focus on RESULTS.
At Renew, we start with your numbers. Our firms complete a Pareto for Profit analysis EVERY YEAR, set new targets to improve their profitability and then 'weigh in' regularly. We give you a roadmap to transform the profitability of your accounting firm by accessing our content, collaborating with other firms on a similar path and being held accountable by our coaching team and your peers.
Get paid what you're worth, create a better life based on a scalable business model and eliminate tax season insanity once and for all!