They look at competitors, tweak their prices, or switch from hourly to fixed.
But pricing isn’t where you start. It’s where you arrive.
At Renew, we coach accounting firms to rebuild pricing from the ground up using the Renew Pricing Process. It’s a framework that transforms firms from reactive billing to confident, value-based growth.
Our latest Annual Benchmark Assessment of Accounting Firms shows something clear and consistent:
Firms with stronger pricing foundations work fewer hours.
When firms position clearly, qualify the right clients, and align services before setting prices, they reclaim their time. Partners spend less time firefighting and more time leading. Team members are able to do their work with clarity, understanding the scope they are supposed to work within.
Pricing power leads to time freedom, not just profit.
Clarity comes first. Know who you serve, why you’re different, the value you create, and what you stand for. Be clear on what you will do, and what you WON’T do. Set boundaries and stick to them.
When you stop competing on price, you attract clients who value your expertise. And stop overworking for those who don’t.
Slow down to speed up. The proprietary Renew Sales Ladder helps firms diagnose before prescribing.
It’s about mutual fit, not fast quotes.
When clients feel understood, they don’t push back on price, or scope. And when you dig deeper and have clients articulate their pain points, everyone has more clarity.
Align services to the value you provide. Move from reactive work to proactive advisory. Package and price intentionally, so your team isn’t constantly stretched thin. It’s virtually impossible to recommend the ‘right’ package if you haven’t positioned your firm and dug deep via a sales process. You’re just guessing.
With positioning, process, and services aligned, pricing becomes a confident reflection of value and takes care of itself. Your target clients will appreciate the value you are bringing to the table and be prepared to pay for that value.
The first sale is to yourself. If you believe clients will only buy on price, they will. But when you cast of your scarcity mindset, believe in your firm’s value and show a genuine interest, you attract target clients. That’s the foundation of strategic growth.
Ready To Compare Your Firm On Working Hours and Pricing?
Take Renew’s 40-Hour Firm Assessment, an 8-minute diagnostic that benchmarks your firm’s workload, profitability, and balance.
You’ll receive a detailed analysis of your firm's workload patterns, leveraging Renew's proprietary annual accounting firm benchmark assessment, and specific opportunities to increase value while reducing your hours.
