As I reflect on my years in the accounting world, one thing is clear: the scarcity mindset is a silent productivity killer. For too long, I hesitated to say no, clung to legacy clients, and avoided raising prices, thinking that every dollar mattered. But this approach trapped me—and my team—in a cycle of constant stress and diminishing returns.
The problem is that scarcity keeps us playing defense. We take on low-value work that doesn’t align with our firm’s true goals just to fill the revenue gap. But what’s the real cost? Burnout, disengagement, and the perpetual struggle to find good talent. It wasn’t until I adopted a new mindset—one focused on value, not volume—that I saw a shift.
That doesn’t have to be the case this tax season. You can transform your busiest time of year by prioritizing high-value clients and confidently setting higher prices. I’ve learned that losing a few clients who aren’t the right fit actually strengthen firms. It allows you to focus on building quality relationships and creating a supportive, profitable environment.
If you want this tax season to be more than just playing defense, now is the time to act. Choose quality over quantity, prioritize well-being, and embrace a mindset focused on success—not scarcity.
Maybe you are wondering where to start.
Start here, by downloading our e-book.
OR
Start here, and schedule a call with me to discuss how to transform your firm.
Best
Shannon
