Events for Public Accounting Firms

Regroup 2026: Making your Firm the #1 Client

Shannon Vincent
July 4, 2026
5
minute read

Regroup 2026: Making your Firm the #1 Client

Accountants live in the gap of what needs to be done. This often translates to clients coming first. We know that to create value for the right clients you must Make the Firm the #1 Client.

This brings us to the conference circuit. Most firm owners go to events to collect more (insert technology purchases and ideas that have good intention yet don’t get executed).

Renew’s annual event, Regroup is different. Every August, Renew members gather for Regroup — our flagship, members-only event built around business model transformation, transition planning, raising the bar, and real accountability.

Our firms arrive with an updated Pareto, homework completed and set of outcomes they will achieve.

No booths, no fluff, no passive listening. Serious firm owners come ready to do the work.

Here's the part nobody puts on the agenda.

The firm owners who get the most out of Regroup don't leave with a longer to-do list.

They leave with a shorter one. A Renewism: subtraction is stronger than addition.

The Insanity Zone runs on addition

Think about how most firms got stuck. Not by doing too little — by doing too much.

Another service line. Another piece of software. Another client who was never a fit.

Another "yes" that quietly stole another week you'll never get back. That's the Insanity Zone, and it runs on addition. Reminder, yes is a responsibility. No is a complete sentence.

Subtraction is the way out. The wrong clients. The wrong services. The work that fills your calendar without building your firm. You don't grow by piling on. You grow by clearing room for the work that actually moves the number.

That's the work we do at Regroup.

What actually happens in the room

  • Strategic and tactical feedback on pricing, positioning, client selection, service mix, and talent stack. Candidly, heated (in a positive way) discussions on pricing. We have solved our problems (poor pricing) by working too many hours.
  • Conversations guided by real numbers, not soft talk and fluff
  • A room full of peers who value accountability and execution (remember accountability?)

The result: sharper commitments, fewer of them, and the kind of long-term relationships that keep you accountable long after you've flown home. And yes — fun.

Most firms aim at nothing and hit it with amazing accuracy. Don’t be one of those firms.

Take the next step

Regroup is members-only — but the door opens with a conversation.

On July 22, we're running a live webinar on the idea at the center of all this: subtraction beats addition. How the best firm owners stop piling on and start clearing room for the work that actually moves the number — and how they make the firm the #1 client.

Come with one thing you're ready to subtract.

👉🏼 Save your spot for the July 22 webinar

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