Strategic Growth for Accounting Firms

Something feels off – it might not be your tech stack

Colin Dunn
June 21, 2025
2
minute read

If you’re an accounting firm partner or owner and things feel off right now, you’re not imagining it.

The deadlines are relentless. The margins are thin. The team is stretched. And despite all the talk of “working smarter,” most firms are still drowning in the same cycle — overcommit, overdeliver, under-reward.

This isn’t about capacity or technology. It’s about your business model.

At Renew, we see the same three forces playing out again and again. They’re not just causing people to leave the profession in droves — they’re the root of why many firms feel broken and partners feel stuck in an outdated model.

Let’s take a closer look.


1. When the Firm Stops Serving You

Most partners didn’t start their firms to be busier. They wanted:

  • More control
  • More flexibility
  • More life outside of work

But over time, they end up working longer hours, managing higher client demands, and sacrificing more than ever.

Why? Because most firms are built to be all things to all people.

That’s when the firm starts quietly saying “no” to you:

  • No to time off during tax season
  • No to proper vacations
  • No to doing high-level, meaningful work
  • No to your own goals

Flip the Model

At Renew, we help firms start with a bold principle: your firm should be your #1 client. That means defining who you serve, what you offer, how you price—and building a business model that protects those decisions.

2. Apathy Is the Enemy of Change

Most partners don’t chase convenience on purpose—they’re just trying to survive the week. But repeated compromises build firms that are easy, not effective.

It sounds like this:

  • “We’ll revisit pricing after tax season.”
  • “That client’s a drain, but they’ve been with us forever.”
  • “Let’s hold off on subscription pricing—now’s not the time.”

The Problem with Comfort

Short-term comfort leads to long-term constraint. Too many clients. Underpricing. Overreliance on partners. Fragile firms.

The most effective firms we coach do the opposite: they embrace discomfort. They stop, assess, and rebuild. That’s where leverage comes from. That’s where profit rises and hours fall.

3. The Risk of Playing to NOT Lose


Most accounting firms today look the same:

  • Same service mix
  • Same pricing model
  • Same 60–80 hour tax season grind

Play to Win Instead

At Renew, one of our mindset principles is Play to Win. That means:

  • Getting clarity on target clients (and pruning aggressively)
  • Offering bundled, year-round services
  • Replacing hourly billing with subscription models
  • Leveraging offshore talent and tech intentionally

Your target clients don’t want generic compliance. They want proactive advice, upfront pricing, and access when they need it. The old model can’t deliver that.

What This Means for You

If you feel like you’re running hard but not moving forward, it’s not you—it’s the model. It was built to keep you reactive, overcommitted, and underpaid.

But you can opt out.

At Renew, we help firms:

  • Create value for the right clients
  • Price properly
  • Attract and retain a strong team
  • Reduce hours while growing profit

You don’t need more hustle. You need a model that serves you.

Let’s build the firm you actually wanted when you became a partner or started your firm. Schedule a call, and let’s talk about how our 24-month business model transformation program will help you achieve your goals.

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