Mindset Matters


Here is some of our thinking related to managing an accounting firm.

Why your first 'sale' is your hardest accountants client experience pricing services value Jul 11, 2021

The first 'sale' is to your hardest prospect — yourself

As Shannon wrote last week, the US is opening up more by the day.

As things return to ‘normal’ (whatever that means), clients need your help more than ever. But they can’t buy additional services unless you offer to...

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VIDEO ReNew Your Accounting Firm Overview Jul 08, 2021

Start here for an overview of our Approach & Systems to ReNew Your Firm

Watch our 7-minute overview of how we help accountants Shift from the old ways of thinking and doing business, presented by Founder Shannon Vincent.

If you think if this right for you, we then invite you to join our Free...

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VIDEO ReNew Your Accounting Firm client experience mentoring pareto pricing profit revenue Jul 08, 2021

The 5 Shifts covered in our 5-minute video

ReNew Group outlines ground-breaking program, Renew Your Accounting Firm, for North American CPA public practice firms.

With two seasoned accountants leading ReNew Your Accounting Firm, it’s no surprise to learn that our passion is to help...

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You have nothing to prove! mindset pricing results strategy Jul 04, 2021

All pricing starts with positioning. All positioning starts with mindset.

We spoke to a firm last week who just picked up what, at face value, is a good piece of business (multiple location business with a number of owners), 40K in annual revenue to the firm. It will be one of the firms...

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Thinking small or Thinking Big accountants return on investment roi strategy success Jun 27, 2021

Thinking Big is critical

Most CPAs think small. They think survival.  They count their daily bread and wait for the other shoe to drop.  This serves their small self.

Small self is the shrinking self.  Hunched over, too accommodating,  worried about what others think, it is a...

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A Better Way Forward NOT back to Normal accountants covid19 staffing strategy tax Jun 20, 2021

There is only forward

You don’t live through a global epidemic where “life came to a halt” and return to normal.

There is only forward. Some people will wear masks, some won’t.  Uncertainty will be with us for some time… related to the Pandemic (particularly...

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Time is NOT Money covid19 efficiency Jun 14, 2021

Time is NOT money

Time is your life

You can always make more money. You can’t make another minute.

Time is money is an old way of thinking.

The US is opening up more by the day. As Robert Frost said, life goes on.

Before we do that, we should ask ourselves what did we learn about time...

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What Game Are You Playing? covid19 lifestyle strategy Jun 06, 2021

Strategy reset

Before you can determine your firm strategy you need to determine what game you are playing. 

Firms often determine their strategy and realize the reason their strategy is not working or satisfying is they didn’t consider what game they were playing in the first...

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