Mindset Matters

Here is some of our thinking related to managing an accounting firm.

How easy is it for clients to engage you? accountants client experience Sep 10, 2021

In the photo, you’ll see an Australian Eastern Water Dragon

The males are pretty territorial, and we have a couple that roam around our garden. At this time of year (spring in the Southern Hemisphere), the males fight to determine who ‘rules’ the territory.

Our daughter, for...

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Doing the math on CPA firms accountants cash flow change client experience compliance v advisory labor staffing strategy succession technology workflow Aug 01, 2021

Roy Keely is a Strategic Advisor to ReNew

Roy recently posted a short blog we think you’ll find relevant.

The formula

Here is the formula that is upon many CPA firms (and many other businesses):

More work than ever +
Expansion of corporate America (IE stealing talent) +
Recalibrated workforce...

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What is your new target client attraction strategy? accountants client experience lead generation testimonials Jul 18, 2021

Virtually every CPA firm needs new target clients

The law of entropy suggests that it is impossible to stand still and make progress; every plateau on which you stand will ultimately erode.

So just to stand still, we need to be moving forward.
This alone should inspire you to get very...
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Why your first 'sale' is your hardest accountants client experience pricing services value Jul 11, 2021

The first 'sale' is to your hardest prospect — yourself

As Shannon wrote last week, the US is opening up more by the day.

As things return to ‘normal’ (whatever that means), clients need your help more than ever. But they can’t buy additional services unless you offer to...

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VIDEO ReNew Your Accounting Firm client experience mentoring pareto pricing profit revenue Jul 08, 2021

The 5 Shifts covered in our 5-minute video

ReNew Group outlines ground-breaking program, Renew Your Accounting Firm, for North American CPA public practice firms.

With two seasoned accountants leading ReNew Your Accounting Firm, it’s no surprise to learn that our passion is to help...

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