Mindset Matters

Here is some of our thinking related to managing an accounting firm.

Assortment of tips for CPA firms accountants capacity client categorization cpa differentiation marketing mindset pricing return on investment roi services value Aug 30, 2021

10 quick hits

From calls we have had with partners in accounting firms over the past couple of weeks:

1. The first sale is to yourself!

Even firms who are doing extremely well and have been working with us for a long time need to constantly remind themselves that they do great work and create...

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Thinking small or Thinking Big accountants return on investment roi strategy success Jun 27, 2021

Thinking Big is critical

Most CPAs think small. They think survival.  They count their daily bread and wait for the other shoe to drop.  This serves their small self.

Small self is the shrinking self.  Hunched over, too accommodating,  worried about what others think, it is a...

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