Our daughter, for reasons known only to herself, called this one John.
We have four chickens, and recently our neighbour acquired a Rottweiler, so my wife put up some wire fencing to separate the chickens from certain death. She carefully left plenty of space under the fence for the wildlife to get through.
This morning, John decided to ignore that space and try to squeeze through a hole in the fence that was not big enough for him and got stuck. We rescued him with bolt cutters and thankfully he’s fit, healthy and still very feisty.
John could have taken the simple path but, for reasons known best to himself, he chose a complex alternative and got himself stuck.
Many accountants are extremely good at creating complexity, typically by talking in jargon or ‘tax speak’. Too often, accountants are excellent at sounding like an expert, but your client has no idea what you’re talking about!
Are you simplifying the complex so that you can relate to your client on their terms? The more you do that, the more likely the relationship will strengthen even further, and they will embrace your recommendations.
On the other hand, if you blind them with jargon and tax speak, expect polite nods and blank looks!
If you're interested in more insights like these, consider signing up for our Renewsletter: https://www.renewgroup.com/newsletter. Alternatively, if you'd like to discuss your CPA firm's specific needs, feel free to schedule a call with us: https://www.renewgroup.com/contact.
Colin Dunn, a Chartered Accountant with extensive experience in the accounting industry, is passionate about helping accountants transform their firms and lives. With over 25 years dedicated to creating content for to help CPAs improve their profitability, Colin shares valuable insights into properly engaging with your client base. Colin believes that CPAs can create a better work-life balance by learning from past experiences and applying these insights to their firms, allowing them to spend more time with their families and pursuing hobbies and leisure interests.
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