Renew Mindset for CPA Firms

New thinking equals better recruitment results

Shannon Vincent
October 4, 2021
minute read

Attracting talent in a buoyant market

Almost every CPA firm and business in the country are hiring.


Times are good for a lot of businesses. Times are also good for employees. The world is one of abundance!

Almost every firm continues to try to figure out a hybrid/remote model. Don’t overthink it. Test it, set expectations that it may change.

Core hours (team has to work a certain part of the day) are bunk and defeat the purpose of working with flexibility and remotely. The idea that people have to be available from 10am to 2pm or something similar is an old way of thinking. Internal and external performance standards are superior.

·         Must acknowledge all internal communication within 4 business hours

·         Must respond to all client communication by next business day

We had a great conversation with the partners in one of our firms recently about a prospective Director of Operations (DOO). The prospect wants to work remotely (although lives a few miles from the office). After unpacking the request, the prospect wanted flexibility. Coming to the office was NOT the issue; it was "Treat me as professional. Some days I work more effectively late in the evening. I will take care of my work, be responsive and be a great DOO."

Our client had a great quote (paraphrased): “Remote work is similar to standing in front of a big wave: you can ride it to shore or it will crash on you. Your choice.”


It’s an employee’s market. Old thinking will NOT help your recruiting efforts.


Tell prospective team members you focus on target clients, dictate the terms of the client relationship, price upfront, work with ReNew and collaborate with firms on the leading edge of the profession.

Old thinking equals old results.

New thinking equals better results.


Taking Action:


If you're interested in more insights like these, consider signing up for our Renewsletter: Alternatively, if you'd like to discuss your CPA firm's specific needs, feel free to schedule a call with us:


About the Author:


Shannon Vincent has dedicated his entire career to working with accountants in various capacities. He has consulted with Top 100 firms to Sole Practitioners, helping them create sustainable and profitable businesses. A member of the California Society of CPAs, he received a Bachelor’s Degree in Economics with an emphasis in accounting from University of California, Santa Barbara, and now resides in the San Francisco Bay Area. Shannon is passionate about helping accountants change their thinking to achieve better results into the future.


About Renew Group:


Are you tired of being on the diet but not seeing results? Most consultants to the CPA Profession do lots of talking and deal in 'fluff'. But there's no accountability and no focus on RESULTS.

At Renew, we start with your numbers. Our firms complete a Pareto for Profit analysis EVERY YEAR, set new targets to improve their profitability and then 'weigh in' regularly. We give you a roadmap to transform the profitability of your accounting firm by accessing our content, collaborating with other firms on a similar path and being held accountable by our coaching team and your peers.

Get paid what you're worth, create a better life based on a scalable business model and eliminate tax season insanity once and for all!

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