How many times have you delivered a service and thought, “I should’ve charged more for that”? You know your work is valuable, but somehow, you always end up underpricing. Maybe it’s because you’re afraid of losing clients. Maybe it’s because you’ve never taken the time to fully evaluate your pricing strategy. Whatever the reason, you’re leaving money on the table.

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Every hour you spend on underpriced work is an hour you’re losing. You might think you’re keeping clients happy, but all you’re doing is undervaluing your services—and yourself. The worst part? The more you underprice, the more difficult it becomes to raise your prices in the future. You’re stuck in a cycle of low-margin work, and it’s draining your firm’s potential for growth.

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Related to that, as your costs rise, as they inevitably do, you need to take on MORE of the wrong sort of client so that you don’t go backwards.

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Capturing your value starts with confidence—confidence in your expertise, your process, and your worth. The firms that thrive are the ones that charge what they’re worth and stand by it. They don’t negotiate or bend to pressure. At Renew, we’ve worked with accountants for over 25 years, and we KNOW that you’re worth much more than you charge. With the support of our Community, you’ll gain the confidence to put yourself and your firm first.

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If you’re tired of doing great work for less than it’s worth, now is the time to make a change. Don’t let the next tax season be another round of leaving money on the table.

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Reclaim your value. It’s time to get paid what you’re worth. Take 2 minutes to watch this video, where Renew members explain how they’ve been able to dictate the terms of the client relationship and start to earn what they are worth.