“If We Raise Prices and Cut Clients, We'll Lose Revenue." They Didn't.
August 15, 2026
It's the math every firm owner runs in their head before they touch pricing: fewer clients plus higher prices sounds like it should net out even, at best. Raise prices, some clients leave, revenue stays flat or dips. Why take the risk? Linda Saliu and Adam Groves, owners of Azure Tax and Accounting in Bend, Oregon, ran that same math before their first full year with Renew. Here's what actually happened.
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