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May 3, 2025

Your 1040 Practice. You cannot be serious!

Folks let’s face it; the future isn’t bright for 1040 heavy firms.

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More on thinking Big

October 4, 2021

The question we all need to ask is… If I am thinking BIG what would I do? Easier said than done which is why we need reminders.

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Why your first 'sale' is your hardest

October 3, 2021

If you think about it, unless you get clarity on your target client service offering and then develop your sales skills, you run the risk of under-servicing your clients, which benefits no-one.

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You have nothing to prove!

October 3, 2021

In this case study Shannon outlines the case for proper pricing, including anchoring to the right factors and having the right mindset.

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What is your new target client attraction strategy?

October 3, 2021

To get focused on your positioning, lead generation and selling activities, here are six reasons why new target clients are important.

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Thinking small or Thinking Big

October 3, 2021

How is Big Thinking characterized and what are some examples for the accounting profession?

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The only shame is in NOT taking action

September 23, 2021

If you’re feeling overwhelmed and struggling to find fulfillment in your work, it’s time to take action. Identify what isn’t working, make changes, and prioritize your own well-being. Remember, it is never too late to start making positive changes, and you will thank yourself in the long run.

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How easy is it for clients to engage you?

September 23, 2021

Many accountants are extremely good at creating complexity, typically by talking in jargon or ‘tax speak’. Too often, accountants are excellent at sounding like an expert, but your client has no idea what you’re talking about!

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3 keys to a winning team

September 23, 2021

Humor, wisdom and strength. Coach John Abell was a class act. It was at his funeral service that Shannon found himself thinking about how Mr Abell used all those things during his coaching career... and how that approach might apply to CPA firms.

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Create greater impact by thinking Big

September 13, 2021

Most people, by default, because they don’t think big, don’t aim high, and end up developing very average or below average habits.

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