Renew Mindset for CPA Firms

Focusing on success

Colin Dunn
October 15, 2021
minute read

Let’s not be fearful about the future

Renewed determination to follow through on the changes firms know they need to make.

My colleague Shannon Vincent texted me this image as news spread around the world that New Zealand had locked down the ENTIRE COUNTRY for at least three days (and likely more) when one case of COVID was discovered in Auckland.

Of course, Jacinda Ardern, New Zealand’s Prime Minister, was quick to blame Australia for the disaster, pointing out with a little more aggression than needed that the case was linked to the Sydney outbreak!

I’m not going to argue the merits of either side of the discussion here, other than to say that we mustn’t live in fear.

As we work with firms on Pareto for Profits sessions, we’re sensing a Renewed determination to follow through on the changes they know they need to make. When you make the firm the #1 client, why would you tolerate clients (or team members) that don’t work for your business model? ReNew member Jennifer Suguitan said it very well on this video. It’s so important to keep reminding yourself who you are doing all of this for — YOU!

A few weeks ago, Shannon mentioned Annie Duke’s book, Thinking In Bets, to me. I hadn’t read the book so I bought it. It’s very good. Shannon mentioned how Duke talks about separating process from results — critically important. I also found the closing chapter extremely eye-opening. She introduces the concept of the PRE-MORTEM. Imagine if your firm wound up being a huge failure, completely consuming your life for little reward. What would have happened to make it so? Would it be because you carried on with the old ways of thinking, and neglected to make changes you knew you had to make? Duke cites research that suggests that people who visualize FAILURE are more compelled to take action than people who visualize success. Interesting, to say the least. Apathy can be the accountant’s worst enemy.

Food for thought. Let’s not be fearful about the future. Focus on success (ReNew mindset principle) but then visualize what might happen if you don’t continue to execute your plans. What’s the likely outcome? Not something you want to think about?

Then don’t let it be that way!


Taking Action:


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About the Author:


Colin Dunn, a Chartered Accountant with extensive experience in the accounting industry, is passionate about helping accountants transform their firms and lives. With over 25 years dedicated to creating content for to help CPAs improve their profitability, Colin shares valuable insights into focusing on success. Colin believes that CPAs can create a better work-life balance by learning from past experiences and applying these insights to their firms, allowing them to spend more time with their families and pursuing hobbies and leisure interests.


About Renew Group:


Are you tired of being on the diet but not seeing results? Most consultants to the CPA Profession do lots of talking and deal in 'fluff'. But there's no accountability and no focus on RESULTS.

At Renew, we start with your numbers. Our firms complete a Pareto for Profit analysis EVERY YEAR, set new targets to improve their profitability and then 'weigh in' regularly. We give you a roadmap to transform the profitability of your accounting firm by accessing our content, collaborating with other firms on a similar path and being held accountable by our coaching team and your peers.

Get paid what you're worth, create a better life based on a scalable business model and eliminate tax season insanity once and for all!

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