February 28, 2026
Most firms don't have a pricing problem. They have a timing problem. The price itself is rarely the issue. What creates friction — with clients and internally — is when the conversation happens too late. After the work is done. After the value has already been delivered. At the point when the client has moved on mentally and the firm is left trying to justify a number after the fact.
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September 23, 2021
Humor, wisdom and strength. Coach John Abell was a class act. It was at his funeral service that Shannon found himself thinking about how Mr Abell used all those things during his coaching career... and how that approach might apply to CPA firms.
September 13, 2021
Most people, by default, because they don’t think big, don’t aim high, and end up developing very average or below average habits.
You’re your own worst negotiator — that’s why you shouldn’t price alone. Learn why CPA firm owners need a pricing partner and how to find one.
When too many accountants say they want to sell, it’s a sign: they don’t have a business, they’ve created a job. Here’s the difference — and the fix.
Burnout is driving accountants out of the profession. Learn how the 40-Hour Firm model helps CPA firms retain talent by rethinking capacity and culture.
Tax season doesn’t have to mean burnout. Here are 3 strategies CPA firm owners use to stay sane during busy season without just grinding through it.
The best accounting firms are led by people who inspire, not just manage. Explore how vision and emotional intelligence drive firm success.
More Hours, More Problems. Learn how to cut hours and increase profitability.
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